Why now is the time to consider Vision Pro for your next app
In the past few weeks, more and more companies and brands are exploring the business potential of Vision Pro apps and are expressing their readiness to embrace them as their next technology move. Here are three reasons why now is a very good time to start thinking about making your next app an Apple Vision Pro one.
visionOS 2 is already here
visionOS 2, the second generation of the operating system behind Apple Vision Pro, has been released for a few weeks now. With major revisions and additions on its first-gen version and enhancement of its game-changing features, visionOS 2 – and subsequently Apple Vision Pro – has been attracting the attention of an increasing number of businesses to start considering it for their next app.
Features taking productivity to new heights and offering highly customized and real-life-like experiences, navigation gone faster and easier with smoother hand gestures, and added capabilities on already popular key apps and experiences are only some of the highlights of the new version of visionOS.
This expands the possibilities of the actual benefits businesses from various industries can reap from Apple’s spatial computing headset.
Finding solutions to more than one business pain point
Vision Pro apps are staying true to their promise of not only delivering transformed digital experiences, but also of solving real-world business problems. And then some more.
Customer-centric approach – The blended, immersive interactions enabled by Vision Pro apps can bring about a new form of closeness between businesses and their customers and improve customer engagement. From supercharged sensory shopping experiences to human-like interactions with brands, this technology helps businesses focus on the needs of their customers in ways that build stronger connections and open new opportunities in customer support.
More efficient workflows – Whether providing real-time technical assistance, simulated education and training, interactive 3D product demonstrations, including team building and such for remote teams, Vision Pro apps provide an advanced platform for leveling operational processes.
Managing remote teams – Despite its obvious advantages, remote working can definitely have its own disadvantages, such as diminished human interactions, lack of shared experiences and feelings of closeness with other team members, lower motivation and non-dynamic communication, to name a few. Vision Pro bridges the remoteness of teams by transporting virtual events into immersive shared spaces, where team meetings simulate the impressions of being in the same real-turned-digital space.
More efficient marketing – Vision Pro’s fully three-dimensional user interface and other features expands the boundaries of experiencing product viewing. The conversion rates of the products viewed on Vision Pro are significantly higher (by an estimated 50%) compared to the viewings on regular mobile apps.
Cheaper version of Apple Vision Pro is on its way to the market
While the current form of Vision Pro hardware is not the best user friendly or affordable device out there – due to the weight of the headset and the hefty price of 3.5K USD per piece – the new, lighter and more affordable version is said to be under production, to be released by the end of 2025. It is anticipated that the new version of Vision Pro will lift the barriers as to why the device has not yet seen widespread adoption and make the technology more accessible.
With the increased use of the device will come the increase in releasing Vision Pro Apps. More and more companies and brands will release apps for Vision Pro, offering their customers an evolved experience in viewing products and connecting with the sales team.
If you are exploring the potential of Vision Pro apps for your business uses, working with the right development partner is the first step to take. Contact us to find answers to all your Vision Pro and other tech-related questions.