Client Location: Canada

Project Duration: 2023 - Ongoing

Team Size: 3

Teck Stack: NextJS, REST, Apollo GraphQL, TailwindCSS, React Testing Library, Cypress, NodeJS, Laravel, Algolia, Emarsys, Contentful, Firebase, Stripe, ShopperKit, Akenon, Microsoft Dynamics 365, Newrelic

MakeGoodFood - Simply Technologies Integration: Elevating Goodfood Through Feature Enhancements

The integration of the Simply Technologies software development team into Goodfood's ecosystem marked a significant milestone in the pursuit of enhancing user experience and functionality. Focused solely on a specific set of features, the collaboration aimed to bring a new level of refinement to the Goodfood platform.

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Enhanced User Experience

The Simply Technologies team seamlessly joined forces with Goodfood's development team to work on a curated list of features. These enhancements directly addressed pain points and opportunities for improvement identified in the user journey. The collaborative efforts resulted in notable upgrades across several core aspects:

Contentful Rich Text Integration: The Simply Technologies team added Contentful's rich text features to different pages. This made content look dynamic and interesting, and also let content creators easily work on the pages using the Contentful system. As a result, users can see the newest and most exciting information, while content management becomes smoother and more flexible.

Sign-Up Flow Improvements: Making the user onboarding process smoother was a primary goal. Through collaboration, bug fixes were implemented to streamline the sign-up flow, minimizing obstacles and ensuring a more seamless experience for new subscribers.

Project Bundle Optimization: Simply Technologies focused on optimizing the project bundle with the primary goal of enhancing application speed. This was achieved by reducing the weight of bundle chunks. The investigation yielded successful results, outlining the necessary steps for implementing global changes to achieve this objective.

Global Header Component Refactoring: Recognizing the importance of navigation, the collaborative teams refactored the global header component. This overhaul improved the overall navigation experience, making it more intuitive and user-friendly.

Enhanced Manage Delivery Modal: The Simply Technologies team played a pivotal role in enhancing the Manage Delivery Modal. The result was a more user-centric modal that empowered subscribers to manage their delivery preferences seamlessly.

Stripe Failed Payments Handling: A robust solution for handling failed payments is in the works, ensuring a smoother transaction experience for subscribers.

Coupons and Referral Program Implementation: Features include the introduction of coupons and a referral program. These new features are designed to give users appealing rewards, motivating them to use the platform more actively.

Invoice and Service Fee Integration: By integrating features like invoices and service fees, Goodfood aims to enhance transparency and streamline financial interactions.


The collaboration between Simply Technologies and Good Food's development team stands as proof of the power of focused work. By exclusively concentrating on the designated set of features, the integration achieved remarkable improvements in user experience and the overall functionality of these features.

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